Who We Are

At Power PR, we believe that powerful stories deserve to be seen—and celebrated. Founded by Annie, a seasoned film publicist with a history of leading successful Oscar and BAFTA campaigns, our company is built on a deep understanding of what makes films iconic.

We specialize in strategic, emotionally resonant publicity that amplifies a film’s voice and vision. Whether you're an emerging filmmaker or a household name, we craft campaigns that connect, captivate, and cut through the noise. We’re not just building buzz—we’re building legacies.

Meet the Power Behind the PR

Annie – Founder & CEO

As an accomplished film publicist with a proven track record in spearheading successful campaigns across the global film landscape, I bring a wealth of experience and strategic insight to the table. I have worked on numerous high-profile Oscar and BAFTA-winning campaigns, in addition to leading impactful PR strategies for a range of international film festival premieres, including Sundance, TIFF, Berlinale, and Cannes. My approach is always rooted in creating emotionally resonant, narrative-driven publicity that amplifies a film’s distinct voice and vision. As someone deeply passionate about the art of filmmaking, I work closely with directors, producers, and talent to ensure their stories are heard and celebrated in the most authentic way. I understand the creative vision behind each project and strive to amplify that vision through strategic, meaningful publicity that not only raises visibility but also fosters genuine connections with audiences and critics alike.

Annie was an absolute joy to work with. Her guidance and expertise were invaluable in navigating the media landscape. Thanks to her, our film’s message reached major platforms including the BBC, CNN, ITV, and many more. We couldn’t have asked for a better collaborator.

Elham Ehsas

Annie, came on board at a pivotal moment and quickly became an essential part of the team. They truly believed in the film and went above and beyond to help us navigate awards season with care, strategy, and heart. Their support gave us the confidence to aim higher— and their passion made the journey feel that much more meaningful.

Benjamin Jacob Smith

Annie was instrumental in taking our short film through its Oscars run. Her deep understanding of the awards landscape, coupled with her strategic PR and publicity expertise, elevated our visibility in ways we never thought possible. From securing key press placements to guiding our festival path with precision and heart, she was a true partner every step of the way. Annie didn’t just amplify our film—she championed our vision+.

Sadia Ashraf